PORTFOLIO -Creative Media Student
Welcome to my FMP Website.
This is where I talk about what I'm going to be doing as my final piece of work
The Final Product
With the Japanese design being a flop from the feedback given, I scrapped the idea as scrapping the Japanese design for a Mexican one was more than just a change of plans, making the decision to scrap the Japanese design in favour of a Mexican one wasn't easy. I had invested time and thought into the initial concept it was a journey of exploration, discovery, and ultimately, transformation. I thought had created something truly extraordinary but I guess not. While making the new Mexican themed logo I made sure to make my logo have an identity with some extra things to better represent "The Vegitable." I feel I have managed to produce enough detail and care to my design. I carefully chose the colour palette, opting for hues that echoed the vibrancy of Mexico's culture. Reds, oranges, greens, and blues danced together, creating a visual feast for the eyes. These colours not only reinforced the Mexican feel but also added depth and richness to the logo. Understanding that "The Vegitable" needed to be more than just visually appealing, I infused the logo with subtle nods to its identity. Perhaps I could have used stylized vegetable motifs or intertwined elements that conveyed growth and vitality. Each detail was thoughtfully considered, adding layers of meaning and connection to the brand.
Throughout the design process, I approached each stroke with care, ensuring that every curve and line contributed to the overall consistency and impact of the logo. For me it was a labour of love, fuelled by my passion for the design.
​
But I didn't stop there. Understanding the importance of authenticity and cultural sensitivity, I made sure to engage with experts, seeking their guidance and expertise in capturing the true spirit of Mexican design. Their invaluable insights and feedback helped shape the final iteration of the logo, ensuring that it resonated with both authenticity and integrity.
​
As I put the finishing touches on the logo, I couldn't help but feel a sense of pride and accomplishment wash over me. It was more than just a design; it was a tribute to the power of creativity and perseverance. As I presented it to other people, I did so with the confidence that I had successfully captured the essence of "The Vegitable" in a way that was both visually captivating and culturally resonant.
​
​
Final design
Below are the development phases of the final design to give a comparison of how it looked in its early creation against the final product;
I first began with a basic sombrero shape, making sure it was the same width apart on both ends of the sombrero. I used Adobe Photoshop throughout this design process and to create the original shape of the sombrero I used the pen tool to create the rough outline
I then used the magic wand tool and filled in the white spaces to make it look more complete and also let me experiment with things I'll be adding soon to create a better outcome.
To create this diamond-type shape I used the square tool and lined each little square up to make the shape above. This allowed me continue with the final design as patterns were what I was missing.
I then put it on the design to see how it would fit on the final state of the sombrero.
In my opinion I think the design came out really well, and I am really proud with the results when adapted into the final design.
This is the finished project of the sombrero after all the necessary improvements that were holding it back. After some finishing touches (making the lines of the sombrero smoother, adding more of pattern to the triangles)
In this design I used some features from my original Japanese design with the text curving around the main part of the logo, I also resized the red ellipses that I originally used for the rising sun that went behind the pagoda for the sombrero and moustache to fit in without much excess space but enough to have its own role in the logo, this was originally going to be used for a guidance of where to curve the text but I thought it was be a good idea to leave it there as the curving of the text would seem odd.
​
Food Truck:
I enjoyed making the poster as it allowed me to explore my options in a broader way as I was able to experiment with different design elements and techniques, honing my creativity and design skills along the way. It provided me with a platform to express my ideas visually to others. Overall, creating the poster was not only enjoyable but also a valuable learning experience that enhanced my understanding of design principles.
Shortly after I finished creating this poster I sent it off to a friend who gave me feedback on the design and here's what they had to say:
​
"I really like the design but I have 1 small change I think you can make, the text on the bottom of the blue part is can be hard to read if it's glanced at, could you change it to something more legible?"
​
From this feedback I went to the text that he was referring to and made a quick edit to the font I still kept the top text the same because that can be seen clearly and it also adds to the Mexican identity,
as you can see below.
From the feedback I was given, I was reminded that this wasn't intended for kids and suggested I change the design of the van into a more realistic version to better meet my target audience. I decided to change both versions to create a visual comparison between the two and decide which looks better.
Deliverables:
To create this I first found a blank apron and outlined it all by using the quick selection tool paint fill tool to make it a dark green and set the opacity to 65% so that some of the creases from the apron can be seen. I then grabbed my logo design and put it on the apron and made sure it fits on it but also not making parts it camouflage in or be an eye-sore. I then added red peppers to the apron for more colour
To create the food container I first found a blank food container and outlined it all by using the quick selection tool paint fill tool to make it a lighter orange and set the opacity to 100%. I then grabbed my logo design and put it on the food container and made sure it fits on it but also not making parts it camouflage in or be an eye-sore. I then added red peppers to the for more colour
​
To create the food container I first found a blank food container and outlined it all by using the quick selection tool paint fill tool to make it a bright orange and set the opacity to 100%. I then grabbed my logo design and put it on the cup and made sure it fits on it but also not making parts it camouflage in or be an eye-sore. I then added red peppers to the for more colour
Menu:
To create this I first used the square tool for the background and set the colour to a shade of purple to add more vibrance.
​
For the title I used text boxes and used the Mr Dafoe Pro font.
​
I then used more text boxes for the prices and food options using the AwanZaman Bold font
To create the yellow, cyan and magenta circles I simply used the circle tool and made sure they were al not only the appropriate size but also made sure they were all the same size.
​
For the peppers I slightly enhanced the peppers used on the apron and food truck by making them plumper and changed the colour for more exposure.