From my research in motion graphics I found that using bright but contrasting colours not only attract the attention of a wider audience but also make the brand more recognisable and easier to tell someone about as it sticks in your head like a picture, looking at it from a business perspective it is smart and productive choice. The movement of the text was a nice touch as it not only makes the viewer intrigued in what is going to pop up next if the text suddenly animates itself in but also keeps the viewer eyes occupied and combats the little attention span that the average human has.

Evaluation

In my research and common knowledge I know that people want something quick and to the point because an advert that stays on one continuous camera angle will bore the viewer and not be appealing.

I Didn't like using After Effects at the beginning because I was new to it as most people tend to when they're introduced to something they haven't seen before, but I kept going and eventually got better the more I used it

I did add music to it so that it can be heard from almost anywhere in a building if the user chooses to have it on a high volume, which again attracts more attention and makes it more memorable similarly to how burger had the iconic whopper meal song, this motion graphic could also be recognised by a large sum of people.